Analysis of Accesses
The last step of data analysis is the accesses’ analysis conducted to study the allocation of subjects’ attention considering the first RoI accessed and the total number of accesses to all the RoIs for each page of the three Case Studies. This analysis provides interesting insight into the information acquisition strategy of subjects.
The most important visual aspects that attract subjects’ attention when they face a new page are salient colours, big dimensions and the position at the centre of the page. Moreover, elements that subjects have already seen elsewhere and RoIs structured and composed by several elements are also important factors. Even if subjects’ attention is principally driven by perceptual aspects this analysis reveals that when users access a new page their gaze tends to be placed at centre of the page or still remain in the last position of the previous page.
Since Kipling Case Study is more freely organized this course provides suggestions about positioning information and visual aspects already mentioned above.
On the other hand, since English and Statistics courses have a more strict and regular organization subjects’ attention seems to be driven by navigation elements and content RoIs, such as the text.